By guest blogger and certified life coach, Elena Stewart

You don’t need to dominate conversations to guide a team. Leadership isn’t about volume, it’s about direction, consistency, and how others feel in your presence. If you’re naturally inward-facing, your strengths aren’t barriers, they’re levers waiting to be pulled. The challenge isn’t changing your personality. It’s learning how to apply it in ways that move people.

What follows are grounded, tactical ways introverts can attain leadership development effectively, and why those who observe before acting often win.

Keys to Make Your Introvert Traits into Strength

Reflection Leads to Better Decisions

Fast thinkers often miss slow truths. You tend to notice patterns, absorb nuance, and draw from previous experiences before reacting. That pause gives you an edge in leadership development, especially when navigating pressure. Instead of pushing through noise, you process it, align with your values, and move forward with purpose.

Leaders who establish this rhythm often outperform those who rely on reaction-based management every time. When you prioritize space to make smarter decisions through reflection, you’re not hesitating, you’re sharpening.

Creating Autonomy Without Losing Accountability

Introverts rarely want someone watching their every move, and that makes you less likely to do it to others. Delegation doesn’t mean disconnection, though. It means you’re intentional with your involvement: setting expectations, checking progress, and creating space. People perform better when they own their work, not when they’re managed to death. And you’re probably more comfortable designing systems than hovering anyway. That’s exactly why leaders who avoid micromanagement often create more sustainable momentum.

Why Listening Increases Leadership Credibility

Introverted leaders often communicate less frequently, but with more impact. Listening becomes a strategy, not just a courtesy. When your team knows you’ll take their input seriously, they’re more likely to bring you something worth hearing. You’re not deferring, you’re gathering intel, mapping the room, and calibrating your response. It’s not always the person who talks first who moves the room, it’s the one who hears what everyone else misses. Great leadership often begins when you lead by listening, not just speaking.

Formal Learning Supports Confident Leadership

You don’t have to learn everything in the field. Structured education offers a quieter, more focused way to attain skills for leadership development that don’t rely on charisma. Programs like MBAs offer frameworks for decision-making, team dynamics, finance, and communication, giving you tools that fit your style. Instead of winging it, you build confidence from a base of clarity and competence. Many introverts thrive when there’s a plan, a model, and time to think. The benefits of an MBA degree aren’t just about credentials, they’re about scaffolding your next step.

Structuring Hybrid Teams for Clarity and Trust

Remote days can recharge you. In-person days can test you. Leading a hybrid team means designing workflows that don’t drain the quietest people in the room, including you. Asynchronous communication, clear expectations, and rotating touchpoints help create a culture that doesn’t require everyone to perform socially every day. You can’t fake availability, but you can design presence. Leaders who navigate hybrid leadership with flexibility create systems that respect energy, not just visibility.

Journal and Assess as Part of Your Growth

You don’t need a manager to tell you how you’re improving, you need a reliable record of your own growth. Quiet leaders often benefit from maintaining personal leadership journals where weekly reflections, team notes, and self-assessments live in one place. Over time, this becomes a private mirror; tracking not just what you did, but how you responded. Saving these notes as PDFs helps preserve structure, accessibility, and long-term organization. If your materials are scattered, use a PDF converter to consolidate them into something you can revisit and refine.

Designing Team Roles That Support Shared Ownership

You don’t have to be the center of every decision to be in control. In fact, your strength may be pulling others into leadership roles that balance your focus. Delegating visibility can let you stay strategic without becoming invisible. When you promote co-leadership, you create resilience: people feel invested, and the team doesn’t stall when you’re not in every meeting. Quiet influence is still influence. Strong leaders often empower co‑leadership within their team without the need to hold all the control.
Executive Springboard LLC , Maryland

Final Thoughts

Leading quietly isn’t a compromise, it’s a choice. Introverted traits don’t need to be corrected, just directed. You’re not here to perform leadership; you’re here to build something sustainable. Reflective action, thoughtful delegation, and smart communication are what move teams forward. The trick isn’t to become louder, it’s to become clearer, steadier, and more grounded in what works for you.

Unlock the potential of your top talent with Executive Springboard and connect them with seasoned mentors who accelerate leadership development and drive organizational growth.

FREQUENTLY ASKED QUESTIONS

They are comfortable with silence and don't feel the need to constantly fill space with words, which makes them an excellent listener. They know how to build rapport and completely understands others' needs and motivations due to his capacity for empathy and listening.
Yes, introverts can be highly effective leaders by leveraging their inherent strengths, such as active listening, empathy, creativity, and thoughtful, calculated decision-making. Unlike traditional portrayals, introverted leadership focuses on empowering teams, fostering innovation, and building deep connections, leading to greater collective success and creating psychologically safe environments.
However, they can be defined (in most cases) as positive role models and team players who often try to solve problems through collaboration, logical thought, and encouragement rather than aggression or dominance.
The four types of introverts are social, thinking, anxious, and restrained (or inhibited), as identified by psychologist Jonathan Cheek and colleagues. Social introverts prefer their own company or small groups, while thinking introverts are imaginative and introspective. Anxious introverts seek solitude due to shyness or social awkwardness, and restrained introverts tend to be cautious and reserved, taking time to open up.

Every workplace has untapped talent waiting for the right conditions to emerge. Sometimes it’s the analyst who quietly automates half their workload without telling anyone, or the customer service rep whose knack for pattern recognition could sharpen your entire sales strategy. The challenge isn’t that these people lack ambition—it’s that the systems around them don’t always notice, nurture, or reward their extra capacity. Company leaders and managers who learn to spot these overlooked strengths can dramatically improve team performance without adding headcount. Doing so means moving past assumptions, asking the right questions, and making intentional space for experimentation. When hidden potential meets the right opportunity, the results can reshape careers and strengthen the organization from the inside out.

Recognizing What’s Hiding in Plain Sight

Leaders who know how to spot the sparks others miss can change the trajectory of their teams. Often, the most capable people in the room are not the ones making the most noise. They might be quietly solving problems, turning in reliable work, and staying off the radar, their real capacity tucked away where it’s easy to overlook. Paying attention to those quiet team members feeling overlooked can reveal skills that aren’t showing up in the current job description. It’s not about pushing them into the spotlight against their will, but rather about creating a space where their talents can be noticed, valued, and given room to grow. The starting point is curiosity—asking what more they might want to do, and meaning it when you listen.

Using Tools to Remove Friction

Technology can play a part in unlocking capacity too. A manager looking to reduce friction in documentation and approvals might point their team toward resources that make the work faster without sacrificing quality. For example, if converting, editing, or sharing PDFs is slowing down project flow, this site may help by giving employees an easy, accessible way to handle those tasks. When the right tool meets a clear need, the productivity boost is immediate, and team members have more bandwidth to focus on higher-value contributions.

Discovering Interests Beyond the Job Description

The simplest way to find out what else someone can do is still to ask. Building trust and inviting team members to talk about what energizes them outside of their formal responsibilities can open the door to new possibilities. When leaders let employees share broader interests in a setting where that curiosity is taken seriously, it often leads to surprising alignments between personal passions and organizational goals. A side interest in data visualization, for example, might be exactly what’s needed to improve internal reporting. The insight doesn’t just benefit the individual—it strengthens the team’s collective range.

Opening New Career Paths

Sometimes, realizing someone’s potential means helping them reimagine their career entirely. A team member who has shown a sharp aptitude for systems thinking, data analysis, or digital security might benefit from further education that channels those strengths into a specialized field. If technology and protection of information spark their interest, they might decide to choose an IT degree track that builds the expertise needed for high-demand roles. Supporting these ambitions not only strengthens the individual’s career prospects but also enriches the organization’s long-term capabilities.

Putting Structure Around the Search for Skills

When you want to move from suspicion to certainty, structure helps. One of the clearest ways to see underutilization is to use a skills matrix to map capabilities across the team. This isn’t just a list of credentials; it’s a living document that captures strengths, side skills, and even budding interests that haven’t been put to work yet. By visualizing where skills overlap, where gaps exist, and where potential outstrips the current role, leaders can start thinking strategically about reassignments or new projects. The point isn’t to stretch people thin, but to give them opportunities that play to their best work and encourage them to take ownership of new territory.

Connecting Effort to Impact

For some employees, the disconnect isn’t that their skills are invisible—it’s that they’ve never been given specific, actionable feedback that links their actions to outcomes. A manager who can give feedback tied to visible impact helps team members understand why their contributions matter, and where their strengths are most valuable. This kind of feedback works best when it’s timely, tied to actual events, and specific enough to show a clear line between effort and effect. When people see how their work changes results, they’re more likely to step into new challenges with confidence.

Opening Doors with Short-Term Experiences

In other cases, you don’t uncover hidden abilities until someone gets to work in an unfamiliar environment. One way to make that happen without disrupting the organization is to introduce temporary cross-functional projects that run for just a few weeks or months. This can be done through internal talent marketplaces, short-term collaborations, or shadowing arrangements that expose people to new workflows. The experience often triggers fresh thinking for the employee and the teams they interact with, revealing skills that might never have emerged in a routine schedule.

Unlocking underutilized talent isn’t just a matter of efficiency—it’s about shaping an environment where people feel seen and valued for more than their current job title. Leaders who commit to noticing quiet strengths, structuring opportunities for growth, and creating space for personal passions often find that the payoff extends far beyond individual performance. The organization gains adaptability, depth, and resilience when its people are encouraged to stretch into new skills and perspectives. Even small shifts, like targeted feedback or short-term project rotations, can uncover capabilities that might otherwise remain hidden.

You might go through succession planning exercises, segmenting your talent into “ready now” or “wait 1-3 years,” etc. I’d like to provoke you to think about the “what if,” when a leadership position opens and the people in the succession plan are not immediately ready to take the helm. At first blush, the obvious solution is to go outside for leadership talent. That’s the path in over 70% of positions filled. If only it were so simple!

Look Before you Leap

Going outside involves a search, which can take six months to complete, at a cost of $100K. The newly hired candidate generally comes in at a salary that is 20% higher than what is typical of promoting internally. If the newly hired executive is male, and the internal candidate is female, you have a potential gender equity issue on hand.

Add the time it takes to get the newly hired executive up to speed and making the anticipated impact. A study by Egon Zehnder reported that 57% of new leaders felt they have very little impact before six months on the job; for 20%, it might take up to 9 months to make a significant contribution. And, on the way to creating an impact, the new executive needs to develop a sufficient understanding of the culture, peers, subordinates and the relationship with their superior to set themselves up for long-term success.

The risk of a failed executive hire from the outside is 50% in the first 18 months. It is far greater if the external hire is actually being promoted into this role, i.e., they do not have experience with this level of seniority before.

The hard costs associated with a failure include the initial search and a second search, comp and benefits for the time on the job and a severance package… all told, about 3 times salary. There are soft costs worth considering. Did this hire result in talent leaving the organization? Did the exec’s style lose business? What about management time involved in two searches, due diligence in a decision to terminate, legal costs, etc.? It’s easy for the soft costs of a failed hire to reach 10 times salary. So, if you are bringing in an executive at a salary of $300K, it is even money that things won’t work out and that this adventure can cost you up to $3M.

How about promoting the internal candidate who is not considered ready? There is no search and its associated costs, unless you run one simultaneously to considering internal choices. The internal promotion carries less risk from cultural misalignment, because there already is familiarity with your formal and informal processes. The familiarity with the customer base, the industry and other stakeholders are major advantages that the internal candidate has. And in an era of full employment, your competitors are interviewing those in your succession plan for equivalent positions to the one you have open!

Consider the Time to Impact

It seems to me that the comparison between the unknown executive from the outside and the not-quite-ready internal candidate misses a key component. Yes, your current employee may not be ready now, but how will they do a year from now, when you can expect the outside exec is beginning to make an impact? If you coached your inside option up, where might they be in six, nine or twelve months? If you have reason to believe they can be making a similar contribution, shouldn’t you consider a lower risk option?

Here is a graphic look at the options.

The blue line represents an inexperienced internal promotion. The employee could be promoted and coached or coached prior to getting the promotion. In either case, they have a gradual improvement in impact, until they are meeting expectations around Month 8. Once they have reached an acceptable level of managerial competence, they can leverage their organizational knowledge and continue to grow.

The red lines show potential paths of an external hire. For six months, there is no impact, as you have a vacant position until they are hired. Once in, there is the learning curve per Egon Zehnder. At this point, I suggest three scenarios. The lower solid line, in about 50% of cases, has the external leader failing, either leaving the company or just limping along. Two other scenarios are more promising, with the external hire matching or surpassing the internally promoted leader. ​

The key takeaway from these scenarios is that an internal candidate is a better short-term choice and, as often as not, superior in the long run as well. A couple other variables:
  • (1) Hiring outside may lead your valued internal resource who is deemed not ready to seek opportunities elsewhere.
  • (2) An internal promotion can be a valuable reinforcement of organizational culture, demonstrating that your way of doing things leads to success. Hiring from the outside leaves junior team members wondering if there is anything they can do to get ahead.

When Buying Beats Building

I have stated my bias for home-grown solutions. There are times when an external hire is absolutely the right thing to do. Here are few of those situations, and the actions you might take:
  • (1) When you have no internal candidates who can be projected to perform adequately, even after a year or more of coaching. If something is too big a stretch, don’t contemplate it. But alarms should be going off to develop your bench strength. Don’t just name somebody as a potential successor. Put programs in place to prepare them for assuming the role.
  • (2) When you face a situation in which problems are better handled by a fresh perspective, or where the diversity that comes from an outside voice is worth the risk of failure. Hire somebody from the outside who can provide a different direction. But be sure to marry that selection with legacy knowledge, so new strategies can be activated smoothly.
  • (3) When there is a specific candidate outside of the organization who is known, familiar with current leaders, has experience in the vacant role and can be expected to make an accelerated impact. A new CEO will often bring in people they have worked with in the past. This may be the best way to get a new vision realized. But be careful not to overwhelm the culture with a Mafia from another company. A C-suite full of Googlers won’t replicate Google, but it might destroy your company’s own identity.
  • (4) It might be consistent with your culture to use external benchmarking for product quality, internal processes and talent selection. If your business units have freedom to buy from an outside vendor instead of from your own manufacturing, there is consistency with testing the market for talent. Even if there is a successor identified internally, the way the organization works might demand the due diligence of an external search. If an external candidate wins out, be true to your values and hire them.
It might be consistent with your culture to use external benchmarking for product quality, internal processes and talent selection. If your business units have freedom to buy from an outside vendor instead of from your own manufacturing, there is consistency with testing the market for talent. Even if there is a successor identified internally, the way the organization works might demand the due diligence of an external search. If an external candidate wins out, be true to your values and hire them.

A Closing Controversy

If you ask a team member to fill a leadership role for months and you are considering them for the position permanently, give them an interim title.

Even if you are conducting an external search, the interim title acknowledges your employee is under consideration for the position. It reflects the level of work they are doing. If they don’t get the big job, they revert to their former title, and it’s clear that you believe somebody else is more qualified.

Meanwhile, they will have the interim title on their resume, which makes them more marketable, inside or out. The value of that enhanced external marketability does not add to the risk of flight. Rather, it is an expression of the trust and value that you place in your employee, which can enhance retention.

FREQUENTLY ASKED QUESTIONS

C-Suite Coaching is personalized mentorship designed specifically for senior executives, helping them enhance leadership skills, navigate complex business challenges, and maximize their impact within the organization.

We carefully assess each executive’s role, industry, and development needs, then pair them with a mentor from our network who has relevant experience and insight to provide tailored guidance.

Executives engage in confidential one-on-one sessions, usually bi-monthly, where they explore challenges, set goals, and receive actionable feedback. Mentors remain accessible for urgent support between sessions.

We use regular progress reviews and feedback from both executives and their organizations to track growth, adjust plans, and ensure coaching delivers meaningful leadership and business outcomes.

Executive Springboard mentor Peter Himmelman discusses his new book of poems and prayers and his thoughts on faith, loss, personal triumphs and wonder of the world around us. Visit Peter at peterhimmelman.com or at bigmuse.com.

Eighty-four percent of Fortune 500 companies have formal mentoring programs in place. All companies within the Fortune 50 have formal mentoring programs. And a recent LinkedIn Workplace Learning Report ranked mentoring as the top learning and development tool for career development. Clearly, the value of mentoring has become very well understood.

It’s expected that an organization’s senior managers will mentor their more junior colleagues. If we assume that we are all works in progress, even our senior leadership would benefit from mentoring, but it seldom happens in practice for two reasons: First, there is a few people of higher rank within the company to mentor a leader. Second, it’s difficult for senior people to make themselves vulnerable with a colleague, a necessary condition for professional growth.

Here are five alternatives to traditional internal mentoring for executives:

  • 1. Board members as mentors. They understand the organization and many the key players, and they provide the perspective of experienced business leaders. Their view of the operational elements and the time they can devote to executive mentoring may be limited. Some companies require mentoring as part of a board assignment.
  • 2. Reverse mentoring. When Hubert Jolie was CEO of Best Buy, he had a 20-something mentor who helped him understand the mindset of her generation and how it wanted to use technology. A newly hired executive might be paired with a junior manager in a two-way mentoring relationship, learning about the company while providing wisdom that comes from their experience outside the company. This type of mentoring has limitations for the leader, because it won’t necessarily provide the guidance that comes from a more experienced mentor.
  • 3. Buddy system. The Managing Director of the Dallas office of global enterprise might be paired with their counterpart in Toronto. They see the same kinds of problems, but their separation makes it more comfortable to share confidences. This is a mentorship of equals. Because there is little chance of buddies interacting in a business situation, there is not much risk that vulnerability will play a role in future power dynamics. The trick is to make sure buddies have sufficient common experiences and sufficient distance.
  • 4. Corporate alumni as mentors. Somebody who recently retired from the company’s C-suite can provide similar benefits of a board member with greater tactical understanding of the company. The opportunity to continue their contribution to the organization in retirement can be a huge motivator for the mentor, and they are likely to be more generous with their time than Directors or colleagues. The number of alumni willing to act as mentors may be insufficient to address all senior managers with a need.
  • 5. External resources. While executive coaches, peer circles or external mentors like Executive Springboard don’t provide the company-specific knowledge of other options, they often bring the greatest objectivity and greater expertise in providing executive guidance. External resources solve the supply-demand imbalance, and the professional nature of the relationship often translates into greater access than with people who see their mentor role as a sideline.

Contents:
Introduction and history: 0:00
Mentoring’s role in professional growth 9:45
Benefits of mentoring 22:50
How to start a mentoring program 41:55
Phases of mentorship relationships 1:02:50
Mentoring best practices 1:05:15
When mentoring fails 1:16: 37

I see a growing number of people with VP of Belonging titles. And it gives me pause, because it creates a connection to Executive Springboard that I had not considered before. I want to talk about the process of fitting in.

I’ve lived in Minnesota for 25 years. I’ve never lost my East Coast accent. I never adopted “You betcha” as an expression. I tolerate the cold, but I don’t embrace it. In short, I’ve never fully become what my neighbors would call “one of us.” I’m OK with that and so are my neighbors, because I have reached the point of being accepted, while happily remaining who I am. At some point, though I won’t be mistaken for a native, I became sufficiently adapted to the culture.

It is nearly impossible to achieve your change agenda in a new role, if you don’t gain alignment from your stakeholders. That alignment requires adaptation to their style. Yet, authenticity is at the heart of leadership. You earn acceptance by acting in a way that is consistent with cultural norms while demonstrating that what you do in your own way adds value.

At Executive Springboard, we preach cultural agility and social awareness. We focus on how to create a successful fit, so that an executive in a new role can make a sustained impact. Here are two critical factors we consider:
  • (1) How to prove that you add value to your colleagues and the organization as a whole?
  • (2) How to win acceptance while maintaining who you are, or as Monica Diaz wrote in From Intent to Impact, how to affirm those things that differentiate you?
Now, let’s turn our gaze to organizations’ efforts to enhance diversity and to establish an inclusive culture.

Picture a White man joining a company in a Vice President role. The organization looks at him ambivalently. “Maybe he can bring needed change. Somebody saw enough positive in him to hire him here. But we have our doubts. He doesn’t know how we do things here. He may push for change where it’s not needed or wanted. He may have bullshitted his way in without the necessary competence. He might not even try to fit in.”

We have found that after about 8 months, following the correct strategies, this White male executive will progress to the point when he is no longer an outsider, when he is accepted, recognized as adding value and embraced as “one of us.”

The common language of onboarding is informative and tricky at the same time. We talk about integration and assimilation, the same language we use with immigrants. In a way, for some period of time, everybody in a new role is an immigrant, learning a new language, new relationships and new rules. The newly hired, promoted or reassigned executive starts their journey by being perceived as an outsider, different, threatening, having to prove themselves. Over time, they earn acceptance and recognition for their contributions to their team. All employees go through a similar process of shedding their newness and coming to belong.

Here is the tricky part. The word “assimilation” carries an unfortunate bias. It implies a process of turning the outsider into part of the prevailing culture, like Star Trek’s Capt. Picard becoming assimilated into the Borg, complete with changes to his very being. Inclusion’s end point is not this kind of absolute. Those you seek to attract will rightly reject this. Instead, the immigrant might have a goal of citizenship, holding the status and acceptance of belonging while continuing to embrace what makes them different.

Does the same 8-month journey of belonging hold true for a Latina or for a Black man? Is there an organizational bias that continues well beyond the point when the White man is accepted? Will visible minorities find themselves working harder to prove they belong? Does it ever end?

Suppose your company is like Tesla, recently reporting that Black and LatinX people together comprise less than 10% of its leadership positions. Suppose you’ve made a commitment to a more diverse leadership team, to a more inclusive environment. Suppose you are investing in talent acquisition efforts, to have your executive team better reflect your stakeholders. What are you doing to retain those people whom you’ve recruited?

As Professor Michael Gaffley told me, “Diversity is counting the numbers. Inclusion is making the numbers count.” The road to an inclusive culture goes in two directions. First, the organization has to become more willing to believe that outsiders have something to offer, that diverse backgrounds and opinions add to the richness of an organization and that its sense of corporate identity must move over time. In short, companies need to become humble. Whether you call it education, internal marketing or organizational transformation, this is the heavy lifting of DEI. It addresses a chronic condition.

In the second direction, those in the process of belonging need the tools that allow them to become culturally agile, the resilience to overcome the resistance they will face and the courage to remain who they are in the process. This condition is acute. People cannot wait for the social barriers they face to erode, in order to step over them. They need a pole to vault over the walls. People need support. They need examples, mentors and coaches, internal and external.

What does cultural agility entail? It means understanding the rhythm that the organization dances to. It means picking up nonverbal cues from colleagues and reading the unwritten playbook. The corporation’s values might be framed on a wall. The behaviors that are actually valued are another thing entirely; appropriate behavior can make the difference between success and failure. Cultural agility recognizes that the organization’s mores extend beyond the workplace to holiday parties, golf games or church attendance. Everybody learning their way steps out of rhythm from time to time. Sometimes people will do this intentionally because of who they are. Sometimes they just don’t recognize the rules. Everyone will pay a price for mistakes. Some people pay a steeper price than others. Or they are starting so far behind others that a misstep means they will never catch up.

Let me go out on a limb. If your company confuses onboarding with orientation, if it has a “sink or swim” approach to assimilating new employees, it doesn’t stand a chance at a successful commitment to DEI. If you cannot get a leader who looks like the rest of your executive group to feel part of the team, you are lost with visible minorities. If you don’t have a mechanism for explaining what is or is not appropriate, or for providing equal time in the penalty box, you are digging a moat rather than tearing down a wall. You need to create a path to citizenship for all of your immigrants or outsiders. And, in the long run, you might just find that you’ve redefined what “one of us” means.

I welcome your thoughts. And I offer my thanks to Joseph Grant, Darcie Murray, Gretchen Rawdon, Pamela Moret, Julio Ampuero, Ramon Gonzalez, Carole and Courtney Burton, Tracy Washington, Jote Taddese and Monica Diaz for your insights that have gotten this discussion going.
As part of an Executive Springboard mentoring engagement, an executive takes a proprietary assessment. It looks at eight dimensions correlated to success in an organization, and it compares the executive’s comfort zone with the company’s needs. This way, we can find situations of potential conflict and growth – how to meet the organization’s needs while remaining authentic.

The last dimension we examine is a sense of loyalty. At one end is loyalty to one’s team. At the other end is supporting the greater good. Here is a typical map of assessment results.

Image

​The Loyalty dimension often has the narrowest comfort zone in our assessment. In this example, the company’s expectation of supporting the greater good (the green rectangle) is far beyond the executive’s comfort in delivering this (the yellow band.)

What does this imply? Working as part of an executive team entails making compromises. Sometimes you stand up for your team or for your own strongly held belief. Sometimes you yield on a position in the interest of alignment. The executive’s assessment above indicates a likelihood that alignment won’t come easily for them.

Let’s take this a step further to consider two aspects of “supporting the greater good” might mean to a leader’s professional growth.

First, there is cabinet collective responsibility. If you are a cabinet minister in the UK or Canada and your own belief is different from what the Prime Minister decides in a cabinet meeting, you have two choices: support the decision or resign. The same dynamic applies to boards of directors. Board members do not go rogue and report their dissenting view publicly. Cabinet collective responsibility can create an important dilemma for an executive. They may have told their team that they support a certain position that loses out in an executive team meeting. Their responsibility is to go back to their team and explain why the prevailing decision was the right call. This almost always involves consideration of factors beyond the narrow view of their own circle of control.

Second, there is the expectation that an organization’s senior leadership will make contributions that extend beyond their own expertise. The head of operations may opine on a marketing initiative, either to challenge assumptions or to consider consequences to other parts of the business, e.g. “Beyond the cost of the advertising campaign, are we willing to risk an investment in the extra inventory that will be needed to satisfy the projected demand?”

What does it take to get comfortable with supporting the greater good? How do you develop an enterprise orientation? My friend Janet Polach tackles these questions in her new book The Strategic Leader’s Mindset: Unlocking the Keys to Success. I’m so impressed with what she has to say that I’m including her book in the Executive Springboard leadership development toolkit.

Dr. Polach posits that people who have excelled as managers need to adopt an entirely new way of thinking to become successful leaders. Instead of focusing inward on themselves and their team, the strategic leader looks outward, keeping on top of trends that might impact the business, and they develop strategies to mitigate risk or leverage opportunities. They influence peers to champion ideas and create cross-organizational success. The reason these leaders have capacity to do these things is that they’ve empowered their people to do their jobs, so they can focus on what they alone can contribute.

I briefly wrote about enterprise orientation in a blog last year on the learning curves we face in our careers. Developing this high altitude mindset, of being able to contribute outside of your own lane, is the last step in becoming a successful leader.

If you are interested in taking Executive Springboard’s Comfort Zone assessment, click here. The survey takes about 15 minutes to complete, it costs you nothing and it comes with no obligation to work with us. Some of the assessment takes some hand-tabulation, so expect a couple of hours after you’ve completed it before you receive a report.
I am a reformed marketing guy, but I remain passionate about brands. Many people like me who grew up in “high image” categories like tobacco, liquor or perfume shied away from considering the functional benefit of what we sold. After all, who wants to remind people of their addictions? Instead, we focused on the emotional reasons why people would choose our kind of tequila over the Bad Guys’ product.

After all, if you have not created a brand that differentiates your offering from competition, if you are stuck in a commoditized world, creating demand might come down to lowering your price.

As the science of marketing won favor, as digital A/B testing came to the fore, the analog world of brands receded. Over the years, I have had dozens of conversations with brand strategists, bemoaning how difficult business has become. Chief Marketing Officers have less time for them. I hold out hope for these strategists, and for the future of brands, but only if they look in unlikely places. Brands are no longer the exclusive domain of marketing. Instead, I believe CEOs and CHROs are where the brand conversations are taking place.

Historically, when you considered your brand, it was the reputation or relationship that your business had with customers or consumers. Under the umbrella of your brand were all the touch points you had with customers. Communications, packaging, website, sales calls, user interface, even billing are stimuli that define the relationship you have with your customer. These remain part of the mix, but the circle of stakeholders has expanded beyond customers. Now we think of shareholders, communities served and employees.

At the heart of a brand strategy are:
  • (1) an insight into what drives stakeholders to act in a desired way
  • (2) a brand promise that offers how the brand makes people feel and
  • (3) an essence that distills the brand into the few qualities that make the promise believable.
So, if you are an NBA franchise, you might realize that many of your season ticket holders are businesses that entertain clients and prospects, and that the in-arena experience is a reflection on the ticket holder’s business. That you promise a ticket holder to be part of what is happening in their community. And that you offer an event that is more intimate than other pro sports, that is part of a night on the town and that creates and affiliation between you and other fans. You build your marketing plan around ways to deliver the feeling of being part of what’s happening in your community.

With this as background, what if we turn our thinking about brands towards current or future employees? How do we retain them? How do we attract new people who bring desired competencies? How do we engage and align our current workforce? How do we want them to feel about the company, their colleagues and themselves for working there? How to we make their retention more than a function of compensation?

If your goal is to create a team of A-players who function well together, it’s time to consider your brand as an employer. Have you determined how your brand essence matches with how your workers think about themselves? Or whether what you promise leads workers to choose your company as their employer rather than other companies in your industry or in your area?

It‘s magic when a brand strategy works as well with your employees as it does with your customers. When this happens, you are able to use the same language, and the customer experience becomes the employee experience. But if your customers don’t look like your employees, your employer brand might be quite different from your market-facing brand. There is no reason to have a suboptimal employer brand just for the sake of economy.

Creating an employer brand can be done in the same way as your brand for your customers. Get an experienced brand strategist to lead the process from outside the organization (I’ll upset my friends in design or advertising businesses who provide brand strategy services by suggesting that you choose a consultant who does not have a specific end use for your brand in mind.) Seek input across the organization. Create an internal team to develop and activate the brand. Take advantage of key opinion leaders who can become internal brand ambassadors.

Once developed, the activation of an employer brand is critical. It is where strategy and culture often meet. And it is where a CEO or a Chief People Officer takes the lead. Here are four elements to be addressed as you put your employer brand strategy into action:
    • 1. A mission that gets people out of bed in the morningThis is what differentiates a job from a calling. A job provides a straightforward value equation of work for compensation. If your employee buys into a purpose you provide that transcends what they can do on their own, your relationship is cemented by something deeper than a paycheck. If not, they will be on the lookout for their next job.
    • 2. Reinforcement mechanisms that make workers feel valuedIf a worker feels like their contribution is insignificant, even if directed towards a glorious mission, they might not become engaged. If they understand why their work is important and if they receive feedback that indicates they have accomplished a level of mastery, they will find pride in playing their part.
    • 3. Stories that explain your valuesThere is immense power in storytelling to internalize culture. Stories can be especially critical in connecting an organization’s past to the things it holds dear today. I worked in a company that gave out coveted awards named after legends of another era. At the annual sales meeting, a video of the past leader was presented, highlighting their personal achievements in a way that reinforced customer intimacy or innovation, qualities that were key to the company’s success. Not only did this put the corporate values in a personal light, but the continuity of past to present underscored the enduring quality of your values.
  • 4. Means of collaboration that make people want to work with their colleagues, virtually or in personWork can bring transcendence from a source other than providing a sense of meaning. Being part of something bigger requires a social element, sharing goals with others, learning from them, receiving their support and celebrating victories together.
For some in the marketing world, giving brands high priority may seem like a relic from a bygone era. For those who are concerned about the relationship between their business and the people who make it go, there are few things more important.

The Catholic Church has the kind of well-defined process for succession and continuation that you expect from an organization that expects to be around for millennia. A new Pope requires a 2/3 vote by eligible electors in a sequestered conclave. The electors are the members of the College of Cardinals who are under the age of 80. There is no time limit on these deliberations. Once a decision is made, there is no question of a Pope’s legitimacy.

When it comes to corporate succession, a Board of Directors comprises the electors for a CEO. It sets its own rules on what is required for election. Compromise choices that are not straightforward (e.g., co-presidents or interim titles) are possible but often end badly. For other, more junior positions, the decision-making is more informal, and selections are often less definitive.

The choice of a new Pope is not the incumbent’s decision. When Pope Benedict chose to retire, he couldn’t put his finger on the scale in selecting who replaced him. Being over 80 at the time of his resignation, Benedict wasn’t even eligible to vote in the conclave.

Too often, a leader tells their identified succession candidate that they are in line for the leader’s job. Unfortunately, the candidate interprets the message as their boss’s decision instead of their recommendation. When that candidate is just one of several under consideration, they feel that a commitment has been broken. Here’s a recent blog I wrote on how we make promises that are not ours to keep. Take a look at last month’s blog for more on the subject.

While the Pope can be any man of the Catholic faith, the choice always comes down to somebody from the College of Cardinals. The pool is sufficiently broad, and there are many qualified candidates, based on the experience they’ve gained in different roles.

Spencer Stuart noted that only 56% of new CEOs were hired from inside the organization. Modern organizations seldom have large pools of qualified succession candidates. Executives tend to stay in specialized functional paths, guided by their expertise and their assumption that rotations away from their strengths will slow their career progression. Succession decision makers often value the more circuitous path less taken. If they can’t find that inside or if they want a break from the past, they look outside.

Those not elected Pope continue in leadership positions. They have an unbroken, direct line of authority and teaching passed down from Jesus’s apostles (apostolic succession). This process applies to Church doctrine as well. This loyalty to the organization’s consistent mission is a bond not easily broken.

Those who lose out in corporate succession often don’t stick around. They lack the level of devotion to an organization’s mission that a Cardinal feels. With their ambition for a more senior position stoked, with potential resentment that a “promised” role did not come to them, they are motivated to look for that opportunity elsewhere.​

A shared set of beliefs, robust leadership development and a legitimization process are keys to one organization’s ability to select its leader and maintain the continuity of its executive team.