Carrie Heimer
Founder, Elevate Potential LLC
Sustainable growth happens when strategy, execution, and community impact move in the same direction.
Education/Experience
Carrie founded Elevate Potential LLC in 2025, a consulting firm focused on business transformation and people strategy. She served 16 years as Chief Human Resources Officer at Red Wing Shoe Company, leading global HR through multiple crises and transitions. She currently serves on the Advisory Board for Cadre (digital mental health) and is a past president and current board member of the Twin Cities HR Executive Council.
Social Accounts
Biography
Carrie Heimer is a business-minded executive and strategic advisor with deep expertise in business and people strategy across manufacturing, retail, technology, healthcare, and consumer goods. In 2025, she founded Elevate Potential LLC, a consulting firm that partners with organizations to navigate transformation, growth, and disruption, translating complex strategies into practical solutions that drive performance and build enduring cultures. Her work is grounded in the powerful connection between human-centered leadership, organizational well-being, and sustainable value creation.
For 16 years, Carrie served as Chief Human Resources Officer at Red Wing Shoe Company, where she led global people strategy through multiple periods of significant transition and disruption, including two CEO transitions, a global pandemic, a cyberattack, and major supply chain challenges. Her leadership helped transform the organization into a more agile, innovative, and human-centered enterprise, demonstrating her ability to deliver results under pressure while maintaining focus on people and culture.
Carrie remains deeply engaged in thought leadership and community service. She serves on the Advisory Board for Cadre, a digital mental health platform, and is a past president and current board member of the Twin Cities HR Executive Council, where she continues to shape conversations around talent strategy, organizational resilience, and leadership in a rapidly changing world.
Areas of Expertise
- Enterprise Strategy
- Corporate Social Responsibility
- Talent Strategy
- Mergers, Acquisitions, and Restructuring
- Leadership Succession
- Digital Transformation
