Steve Moss
Chief Marketing Officer & Leadership Mentor
Steve Moss has held senior marketing leadership roles across top global brands, serving as Chief Marketing Officer at Gilbey Canada, Pillsbury International, Nestlé Ice Cream, and Imation.
Education/Experience
Held senior marketing leadership roles at Gilbey Canada, Pillsbury International, Nestle Ice Cream, and Imation, with extensive success turning around iconic brands such as Smirnoff, Green Giant, Häagen-Dazs, and Drumstick. Steve Moss founded Executive Springboard to develop leaders through mentoring and has built a global network of over 100 mentors spanning multiple countries and functions.
Social Accounts
Biography
Steve Moss served as Chief Marketing Officer at Gilbey Canada, Pillsbury International, Nestle Ice Cream and Imation. Global brands are his sweet spot. Steve reversed Smirnoff declines in Canada and set the brand on a path for six consecutive years of growth. He authored the Pillsbury Company’s first global brand manual, for the Green Giant brand. Steve introduced Häagen-Dazs to China, its largest market after the US. He also revitalized Drumstick, reversing years of volume declines and creating advertising adopted by Nestle ice cream businesses worldwide.
Steve’s success in building brands is matched by his passion for developing leaders. Over 50 of his reports have gone on to become VPs or Presidents. Mr. Steve founded Executive Springboard, a mentoring business designed to onboard executives, develop leaders and re-engage valued talent. He has recruited a network of over 100 mentors, covering twenty functions and twelve countries. Steve’s board experience includes overseas JVs, start-ups and non-profits.
Areas of Expertise
- Acquisition integration
- Succession planning
- Employer brands
- Global mobility
- Sales and marketing
- Strategy
- Career transition
- Onboarding
- Promotion readiness
- Corporate culture
- Imposter syndrome
